The client approached me to design and define a website to market the AI capabilities of ATLA’s product. The main challenge was to create a distinct sub-brand identity for their AI solutions, differentiating it from the core product. I focused on creating a modern and clean website, emphasizing user experience and interactivity.
The design language combines glassmorphism and minimalism, providing a clean, modern look that highlights ATLA's data-rich visuals. The semi-transparent elements and soft gradients allow complex data to stand out without cluttering the interface.